About the author

Jack Showers (he/him) is a non-profit research analyst at Fundraising KIT. Fundraising KIT was built by a non-profit leader to support the non-profit community. KIT is a data-driven toolkit that helps non-profits raise more for their cause. Integrating with leading non-profit databases, KIT identifies supporters ready to give, segments donors for targeted communications, and tracks fundraising progress, all while saving you time and resources in the quest to increase revenue.